Curlicue is dedicated to serving the diverse spectrum of curly hair types, recognizing and celebrating the unique textures and patterns that define individuality. Curlicue is more than just a hair care brand; it's a movement that encourages individuals to embrace and celebrate their natural curls. With a commitment to providing effective and modern solutions for curly hair, Curlicue aims to empower people to feel confident and beautiful in their unique curl patterns.
Type Treatment
You wouldn’t be able to find this type anywhere else. The trademark was created using my personal cursive handwriting, I scanned it into illustrator and formed it through there. But what I wanted a nice script font that shows a bit of fun and but still be well controlled. I could not find any pre-existing ones that I liked so I just decided to create my own.
Aptly - This font with its tall x-height gives the type a tall feel. But it being condensed shows control. With this being the tagline for the brand it feels like it fits very well. A good counterpart to the brand’s name. “let loose” represents letting loose your curls and letting loose in life.
Neusa Next Std - This font is used for most of the type that are used on the products. This font was chosen because of its smooth curves condensed style. The font is easy to read but not too stiff to take away the fun feel of the brand itself but shows control.
Patterns and Colors
These patterns and colors help visualize what this brand wants to give off. A fun colorful and vibrant style. But still represent the four main curl types. That is what is depicted in these two patterns.
